Have you ever said, “We’ll get to defining our culture when we’re less busy”? Sound familiar? If so, you’re certainly not alone. On this occasion though, it’s not a case of safety in numbers.

Employee experiences need to be designed. This is because company cultures are complex, nuanced and contextual. The conditions are constantly changing, and the needs of those who are a part of the culture are diverse, dynamic and often unpredictable.

For many businesses, the last few years have been stuck in survival mode — and for good reason! Now it’s time for our priorities to change.

“Culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur” – David Cummings