Our work
Creating cultures that work as hard as you do
Read our 60-second case studies and find out how our work is inspiring better workplaces all over the world.
From fragmented corporate cultures to startup power struggles, we tackle culture changes and challenges for companies at every growth stage. Whether you’re in a remote-team of 5 people or hybrid-working with 100, we’ll help create the culture that means your company outlasts every round of investment you pitch for.
A challenger bank, challenging how banks build culture
Who
GB Bank
Time
4 months
Size
36 people
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How do you manage culture when you're a rapidly growing bank? How do you turn a small founding team's dream culture into a reality they can roll out nationwide? Having already created something they were incredibly proud of (a challenger bank focused on regenerating underserved regions), GB Bank wanted to retain the fantastic team they'd built, attract new talent and (every company's wishlist item) achieve sustainable growth.
Our job was to turn the seed of culture GB Bank had planted into set replicable behaviours, rituals and systems they can rely and deliver on.
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Bringing everyone on the journey: for values to work for a culture, you need the whole team to buy into what you stand for. Taking a top-down-bottom-up approach, we got to work redefining values, so they felt authentic and tangible for everyone.
No stone unturned: with an iterative service design approach, we got to collaborate with the team at every stage of this culture build. We worked on mapping the end-to-end employee experience and turning that into a living, delivering culture strategy.
Culture is what you do daily: we focused on systems, processes and rituals that would ensure the GB Bank values are always in action and benefitting critical decisions such as hiring and partnerships.
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A strong culture makes your people feel psychologically safe, and that's what we've bought into GB Bank's cultural evolution. Before we came along, the culture was too vague to scale; now, it's a measurable strategic lever in the business.
With responsible ownership at the helm and a transparent culture strategy and roadmap mapped out, GB bank now has the frameworks to keep the company aligned as it grows.
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An agenda-setting culture scorecard and gap analysis
A measurable set of refined company values
A people-serving culture handbook
A hire-enhancing people experience map which lives on Miro
A culture strategy and embedding action plan
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“The Future Kind Collective helped us to turn our culture from a shared feeling into something tangible which runs through every part of the business. Before working together, we lacked a concise articulation of our purpose, vision, values and people experience, and many of the team felt that they didn’t see our values show up in our everyday interactions. This has now changed significantly - through their collaborative and inclusive approach, The Future Kind Collective helped us identify our most authentic values and the measurable behaviours that underpin them. We are now using our new values in our hiring and onboarding processes, to inform important strategic decisions, and how we develop policies and interact with our customers. Nat and Alicia's high energy, engaging and agile approach resonated incredibly well with our team and made them a pleasure to work alongside to deliver this project - which will be an enduring linchpin for how our culture evolves.”
Jenna Baker, Chief People Officer
Redefining market positioning to safeguard the future
Who
Insights (L&D provider)
Run time
12 months
Team size
750+ people
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Your 20s are a time of tremendous growth, savage nights out and the inception of totally life-changing decisions. So it's no wonder that after 2 decades in service of other individuals and organisations, Insights made the radically grown-up decision to turn its lens inwards and redefine the kind of company it is across its positioning, products and culture.
Our job was to create a collaborative, action-oriented culture which streamlined this bold new direction and eliminated pesky silos.
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Leading the charge: we rallied senior leaders from across the organisation to harvest data, get feedback, get their united buy-in for the new direction, and float ideas to make the transition a company-wide success story
Change management: You can't stomp your feet and demand compliance in the face of massive change, but you can nurture commitment through careful planning and management. We spearheaded the value proposition shift at Insights with company-champion-creating, behaviour-led sessions and artefacts to secure team readiness. Facilitating open discussions and opening the floor to essential questions gave the team the comfort they needed to embrace the case for change.
Lasting change is everything: over our year-long project, we built strategy, innovation and change capabilities across marketing, product, research, design and sales teams. The next step? Making sure our work lives on beyond our time at Insights. We do this through a culture of knowledge sharing, turning everything we learned and developed into an accessible, out-of-the-box kit of methods, frameworks and tools for teams to refer back to anytime they need it. Because if you problem-solve well, you only need to solve a problem once.
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‘But this is the way we've always done this’ is a phrase that has no place in a mature, future-focused company like Insights. They've completely overhauled the business with a vision to make the next 20 years as good as their first 20. The value proposition is crystal clear, and the customer and employee journeys are smoother than a dolphin majestically cutting through a wave. And to top it all off? The teams have a concrete plan of action, practical processes, clear comms and rituals to guarantee their goals and give them the best chance to succeed.
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Product and team alignment approach
People experience maps
Continuous improvement plan
Innovation toolbox of methods, tools and frameworks
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“We couldn't have achieved what we did without working with The Future Kind Collective. They supported us through one of the biggest changes in Insights 20 year history. Their collaborative, engaging and culture-led approach supported our leadership teams to understand the change and the impact on their teams. They set our leaders up for success from the beginning so that they could role model the change that we wanted to achieve. In addition, they made sure that this change would have a sustainable and lasting impact, and wasn’t a short lived idea.”
Alison Sams, Head of Marketing
Sustainable growth for a fast growing company
Who
Hatch Enterprise
Time
2 weeks
Size
15 people
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Established in 2014, Hatch had already helped thousands of under-represented entrepreneurs by the time they got in touch with us. When rapid growth shows up in organisations, it doesn't usually call ahead to announce itself. Ahead of a growth spurt, Hatch wanted to give its values an MOT and ensure that growing bigger didn't mean compromising on being the value-led organisation they’re committed to being.
Our job was to help Hatch clarify their team values, revisit its culture and align all of this with its strategy.
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Leadership deep dive: we facilitated cover-all sessions with the leadership team to understand Hatch’s history, where they currently were, and what they wanted to achieve
All hands on deck: we designed and delivered workshops with the full team to uncover their most authentic values, and we did it all inside a healthy space we created, where everyone was invited to challenge and voice opinions
Culture in action: we turned team insights into tangible behaviours mapped across their employee experience, and ran a super interactive value-embedding session to get everyone involved in fresh new ways to live those chosen values
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When your values are clear, your employee experience improves, and the first place this shows up is in your ability to get new talent in the door. A year after working together, Hatch has doubled in size and continues to grow.
Providing Hatch with authentic, liveable values and behaviours means the team has the foundations to make intelligent hiring decisions, sustainably grow, and show up as a stand-out employer to potential new hires. What a win!
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A set of growth-proof values and tangible behaviours that underscore what those same values look like practice, so everyone feels confidently clear
A Culture Handbook to see employees through good times and bad
An Embedding Guide & Toolkit
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“We wanted to refresh our values to kickstart the process of thinking more deeply about how we wanted to be as an organisation as we headed into a big period of growth. Working with The Future Kind Collective, I was really impressed with how thoughtfully they took on board what we shared with them to produce something that felt really tailored to us. At every stage it felt like a partnership, and that Alicia and Nat really cared about us as an organisation, working with us to produce what would work for our team, rather than rolling out a 'standard session' - it really felt like they were as invested in the outcome of the process as we were.”
Philippa Frankl, Operations Director
Mission critical alignment in times of critical growth
Who
Views for Change
Run time
4 weeks
Team size
5 people
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The first casualty in a fast-paced early-stage start-up is usually the culture, but not at a forward-thinking company like Views for Change. With recent investment and soon-to-drop product launch on the cards, they wanted to grow their team and customer base the right way. The founding team knew the only way to do this sustainably was to take a culture-centric approach.
Our job was to prepare their start-up for incoming success with a shared purpose, vision, and values everyone could rally around.
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Workshops for the win: we facilitated a series of workshops with the founding team to pinpoint all the complementary and conflicting ideas around the purpose and direction of the business
Every voice counts: we created a safe space for debate to align on the trade-offs associated with authentically living and breathing their values
A measure for success: we turned session findings into core values and core values into measurable behaviours for everyone to unite behind
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Every business decision becomes easier when you've got the warm glow of an actionable purpose, vision and mission lighting the road ahead.
From everyday decisions to the hiring process, management, overall strategy and product development, Views for Change now has a grounding framework that's become a guiding basis for everything they do.
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A set of start-up securing values and supporting behaviours
A Culture Handbook on their company Notion
An Embedding Guide & Toolkit
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“As a fast-paced, early stage start up, we knew that if core team alignment was off by just 1 degree, we could be working towards very different goals, very quickly. The Future Kind Collective worked some absolute magic to take our complex ideas and consciousness streams and turn them into a really clear and actionable Purpose Statement, Vision, Mission, Values & Behaviours. This has provided a bedrock for everything we do. It has given us a framework for decision making, strategy creation, hiring, management, and even product development. It has reinvigorated a buzz and excitement in the team, as we all work towards creating something great.”
Nicola Telford, Founder and CEO
Setting up to win by winning at wellbeing
Who
Trint
Time
2 weeks
Size
90 people
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Sometimes work is all fun and games, other times it’s downright tough. When a year of hard work is coming to an end, it’s important not to skip the chance to reset, recharge and stock up on the best-in-town wellbeing tools to get you skipping into the new year like a newborn gazelle. And that’s exactly what our friends at Trint did. They wanted to carve out time in their end of year team week to focus on how to combine wellbeing and resilience going into the new year.
Our job was to create an engaging, energising and inspiring workshop, packed full of practical and actionable takeaways that people could start using as soon as they left the room.
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Meeting you where you are: we listened to leaders to understand where the team was at so that we could bring in research, insights and tools that would be most relevant to them and have the biggest impact on their daily work-lives.
Fun and play is the way: we designed activities that would get people on their feet, working with their teammates and connecting with each other. High value content doesn’t have to come at the cost of having a good time.
Tools that stand the test of time: we believe that the magic of a workshop should continue long after the session has finished so we set the team up for success by providing a post-session toolkit packed full of frameworks, activities, tools and how-to’s so that the learning lived on way past our time together.
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When you have a toolkit for protecting and respecting wellbeing, you have the foundation for strong, productive and healthy teamwork. With the insights shared and a toolkit of dreams at the ready, Trint have a wellbeing workshop that keeps on giving.
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A high-energy, interactive workshop
A toolkit of framework, tools and extra reading to continue the impact
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“The Future Kind Collective takes a collaborative approach when working with clients. We were taken on the whole journey, from planning to handover. They never leave you as they truly value wanting to give you a sustainable solution that you can then own and build on from. They are both personable, open to feedback and are able to quickly build genuine trust with the people around them.”
Georgie Wickman, Chief of Staff
Like the sound of creating a culture your people, customers and investors will love?
Culture change isn’t a magic fix (if it was we’d be out of the job and sipping guaros in Costa Rica right now). Our culture projects can take anything from 2 weeks to 6 months to complete and roll out for your company. We play really well with HR, and we help do all the critical work your Head of People can’t get round to alone.
Whatever your team size, company stage, and current goals, we can build out a package that’s right for you and your budget.
Want to create a stellar employee experience right now?
Reach out before sh*t hits the fan.